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Blue by design
myBenefits
myHealth
myMoney
Blue by design

the next generation of consumer-driven health plans

Health-care costs are rising. More of your income goes to health care each year. We want you to have:

  More choices in selecting a plan that meets your needs.
  More information to help stretch your health-care dollars.
  More support to actively manage your health.

And you can. Introducing Blue~by~design, a consumer-directed approach to health care from a company you’ve counted on for more than 50 years. Now you can take control. Backed by the Power of Blue.